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How Myntra Uses AI to Dominate Fashion E-commerce & How Small Businesses Can Replicate It
AI: The Secret Sauce Behind Myntra’s Success
In 2023, Myntra recorded 75 million new app users. This massive growth is driven by AI-powered innovations. But here’s the big question: Can a small business build similar AI-powered features without spending millions? The answer is a resounding YES!
This case study explores the challenges Myntra faced, how it overcame them using AI, and how small and medium-sized businesses can leverage AI affordably and with minimal complexity.