If you already have VTO (virtual try-on), this blog will help you strategise it and if you don’t have this feature yet, I’m sure you’ll be inspired to add it to your website. You can also revisit my previous blog on the benefits of VTO and how it acts like a mirror into your customers’ minds.
Who this is for:
- Beauty founders, CMOs, growth teams
- Focused on DTC or hybrid (retail + online)
- Selling apparel ,cosmetics, skincare, hair, nails or accessories
What this does:
Turns your VTO tool from a passive feature into a profit engine.
1. Foundation: Make VTO Your Hero, Not a Sidekick
Make trying the product the first interaction not browsing.
- Move VTO to the top of your homepage. Treat it like your storefront window.
- Change your main CTA to:
Find your perfect look instead of “Shop now” - Use a hooked onboarding sequence: “Take your selfie” → “Try top trending looks” → “Get your match”
2. Conversion Funnel Rebuild: Try Before Browse
Funnel Flow:
- Entry point: “Try It On” or “Find Your Look“
- VTO session: Customer tries 3–5 products
- Look summary screen:
- “Your Favorites“
- “Shop the Look” (Add to Cart + Bundles)
- Exit retargeting: Auto save the session for next visit
What extra can you do?
Embed UGC(user generated content) clips in the VTO flow. Let users toggle between their face and influencer videos wearing the same shade.
3. Data Mining: Turn VTO Usage Into Growth Insights
Track & Use:
- Most tried products vs most purchased
- Abandoned try-ons (interest with hesitation is opportunity)
- Shade popularity by geography, skin tone, season
- VTO session length = engagement metric
Use Cases:
- Feed top VTO products into paid ad creatives
- Create content: “Top 5 Shades Tried in New Delhi This Week”
- Retarget based on behavior:
“You tried coral 3x : here’s your coral queen kit“
4. Personalization Engine
- Auto personalize homepage based on past VTO
- Trigger emails like:
- “The lip shade you loved, in a bundle”
- “More like Cherry Shade curated for you“
- “Your Try-On Lookbook: Download Your Style”
5. Make VTO Social Native (Not Just Site Based)
- Let users record or screenshot their try-on and share it
- One-click “Post to TikTok / Instagram” with branded overlay
- Launch a “#MyVirtualLook” challenge to collect User generated content(UGC)
Idea:
Let influencers embed your VTO directly into their content pages or bio links — users try the influencer’s look, on their own face.
6. Growth Layer: Bundle, Upsell, Predict
Someone tries on:
“Night Out Look” bundle (3 products + mini bag)
Even better: Auto discount the bundle if all 3 were tried on in one session.
- Red matte lip
- Warm highlighter
- Gold liner
“Night Out Look” bundle (3 products + mini bag)
Even better: Auto discount the bundle if all 3 were tried on in one session.
Use VTO Insights for Product Development
- Track “frequently tried but rarely bought” products : these are your weak links
- See which shades work best by skin tone and region : then launch new lines accordingly
- Use VTO feedback to A/B test before a product ever hits shelves
Treat VTO Like a Product, Not a Widget
Most beauty brands treat VTO as a tool. You’re smarter than that. Treat it like:
- A product discovery engine
- A customer behavior lab
- A content creation machine
- A first touch conversion weapon