I am Baani Malik. I’ve always been curious about ecommerce. But beyond all the buzz, I started noticing something: Returns are the issue most ecom fashion sellers face, yet most of them didn’t know where to start.

Everyone talks about profits and margins, but few show how businesses especially small e-commerce brands, (including fashion & beauty) can actually save margins by solving this huge issue instead of ignoring it.

I’ve seen this up close. My family has run small fashion business, full of drive and ideas, yet lacking the guidance or support that big companies have. That realization sparked a quiet mission.

Most Ecom operations today feels overcomplicated, expensive, or aimed at people who understand the fundamentals. I wanted something different – a space that makes ecom approachable, actionable and grounded in real business needs.

So I started BizAI4U – a place to learn, test and share practical ways that fit into daily business life. This isn’t about big claims or perfect systems – it’s about real problems sellers face and strategies that small businesses can actually apply to retain their margins by controlling returns.